Every lead, what state they are in, and what Beverly is doing about them. Ask in words, or open the board.
The pipeline is not something you have to go and maintain. It is what Beverly already knows, arranged so you can look at it. You can ask for any slice of it in plain words and get the same answer the screen would give you, because both are built from the same rules.
| State | What it means |
|---|---|
| New | Arrived recently and has not written back yet. |
| Contacted | Beverly has reached out and the sequence is running. |
| Engaged | They are writing back. This is a live conversation. |
| Appointment | Something is on the calendar. |
| You have it | Beverly has stood down and is waiting for you. |
| Nurture | Quiet for a while, still on the long rhythm. |
| Opted out | They asked to stop. Grouped by the reason they gave. |
Beverly always says back what was filtered on, including anything filled in for you. If you ask a vague question you get a specific answer plus the assumption it rested on, rather than a number you cannot check.
Checked against the product on 29 August 2026. What the labels mean
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