Released, arrived, texted, replied, booked, opted out. Real counts, and an honest blank where there is nothing yet.
The scoreboard follows one piece of marketing from the day it went out to the appointment it produced, so you can tell the difference between a campaign that failed and a campaign that has not landed yet.
| Stage | What it means |
|---|---|
| Released | You put the piece out. |
| Arrived | Someone reached you through it. |
| Texted | Beverly opened the conversation. |
| Replied | They wrote back. |
| Appointment | It turned into a booking. |
| Opted out | They asked to stop, which is worth knowing per campaign. |
Checked against the product on 29 August 2026. What the labels mean
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