Knowing which piece worked

Attribution is never a guess. A lead is tied to a campaign by a code they used, a keyword they texted, or your own hand.

LiveWorking today on every Beverly account.

Most attribution in this industry is invented. Half of everyone's database says the source was the website. Beverly will not tie a lead to a campaign unless there is something real connecting them.

The only three ways a lead gets attributed
Route	What it looks like in the world
A code on the way in	The QR code or link on your piece carries the campaign, so anyone who scans it arrives already tagged. This works through the API and through an automation you wired up yourself.
A keyword they texted	Your piece says text a word to a number. Anyone who texts that word is attributed to that campaign.
You said so	You assign a lead to a campaign yourself, after the fact.

QR codesBeverly generates the QR code for you as a vector file, which is what a print shop wants, rather than a screenshot that goes fuzzy at postcard size.

Consent is a rule, not a warningA campaign can only go live once you have recorded where its audience came from and who confirmed it. A bought or scraped list is refused at the point you record it, not later, and Beverly offers the alternative in the same breath: put a code on the piece, and the people who scan it are the ones reaching out to you.

The first few are heldThe first handful of leads from a new campaign wait for your approval before Beverly opens the conversation, even if you normally let Beverly go straight out. A piece that says something you did not expect should be caught on lead one, not lead ninety.

Checked against the product on 29 August 2026. What the labels mean

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